DENVER — Just in time for the 2013 season kickoff, Denver-based Wayin has announced the St. Louis Rams are the latest NFL team to leverage the company’s social hub platform.
The hub places a wide array of content into one organized online destination, providing fans with the latest team updates, player statistics, fan pictures, and news through various social media channels. Tweets using popular team hashtags will provide up-to-date details on the 2013-2014 NFL season.
The platform also includes several unique features, including multiple polls that allow viewers to Tweet responses to questions posed by the team. Wayin says the poll is not only a great tool for promoting fan engagement, but also serves as a way to gauge fan sentiment.
The Rams are the latest in a number of NFL teams — including the Denver Broncos and Atlanta Falcons — to create their own customized WayinHub.
"Social media, especially on mobile devices, is becoming mainstream in sports — whether you're in front of the TV, on the field or in the stands," says Wayin CEO Elaine Wood. "It makes sense that teams like the Rams are looking for ways to innovate how they engage socially.”
According to company executives, WayinHub provides a customizable, easy to update platform for stats, highlights and key team information. It allows teams to directly and easily engage with their players and fans throughout the season.
Wayin specializes in the emerging social engagement market. The WayinHub platform aggregates and visualizes social content to give companies the ability to curate and customize public-facing social experiences on any site or device.
Recent company engagements include collaborations with Chevrolet, Turtle Wax and the NHL San Jose Sharks. Earlier this year, research firm Gartner recognized Wayin as a "Cool Vendor in Data-Driven Marketing."