Business Companies People People ... — 27 November 2013
Datalogix hires Wolfe Pereira
as new Chief Marketing Officer

WESTMINSTER — Westminster-based Datalogix has named former MediaVest executive Steven Wolfe Pereira as Chief Marketing Officer.

As the new CMO, he will assume global responsibility for the company’s brand advertising, corporate communications, and product and vertical marketing initiatives. He will also manage the firm’s global agency partnerships.

Steven Wolfe Pereira

Steven Wolfe Pereira

Wolfe Pereira has nearly 20 years of marketing industry experience. Most recently he served as Executive Vice President at MediaVest, a New York-based media management company specializing in brand-building. In that role he led the agency’s Innovation, Commerce and Technology practice, which offers media strategy advice to some well-known brands, including Coca-Cola, Kraft Foods, Procter & Gamble and Walmart. He was also the Managing Director of MediaVest Multicultural, which specialized in multicultural strategy, planning and buying.

Before his position at MediaVest, Wolfe Pereira served as VP of Partnership Marketing at Univision and held leadership positions at other firms, including Akamai Technologies.

Datalogix offers technology to target customized audiences and measure digital advertising results. The company uses online and offline consumer data to help brands reach specifically targeted audiences of buyers across display, video, mobile and social platforms. The company’s signature product, DLX ROI, is used to measure the effectiveness of digital marketing campaigns. Its customers span a variety of consumer segments, including retail, consumer packaged goods and automotive.

"Datalogix is at an inflection point as the advertising industry realizes the value of purchase-based data and the importance of focusing on buyers rather than clickers," says CEO Eric Roza. "With Steven's experience and relationships in the advertising, media and technology industries, he is the perfect fit to lead Datalogix's marketing and communications efforts."

Wolfe Pereira will join the company in early December and be based in San Francisco, California. In addition to its Westminster headquarters, Datalogix has offices in Chicago, New York, Detroit, San Francisco and London.

"Business leaders need to prove that their marketing efforts work," says the new Datalogix CMO. "In the digital era, everything can be measured, so marketers want to shift the conversation from impressions and clicks to buyers and sales. By partnering with advertisers, agencies, ad-tech companies, and publishers, Datalogix is in a unique position to help all facets of the industry build, reach and measure purchase-based audiences."

Wolfe Pereira graduated cum laude from Tufts University with a B.A. in International Relations. A Fulbright Scholar, he attended the Greater Boston Executive MBA Program at the Massachusetts Institute of Technology’s Sloan School of Management.