Journalism vs. Blogging:
Tips to keep your audience growing
his session, part of the “Bloggers, Business and Beginning Users” track, focused on the tricky subject of journalism versus blogging.
The advent of the Web has made it easy for virtually anyone to reach a broad audience. What was once the exclusive turf of newspapers and broadcasters is now open to anyone with a PC and an Internet connection. But with information now coming at us from all directions, how do we discern the truth?
Christian Toto has worked on both sides of the fence. A former writer for newspapers in Pittsburgh and Washington, DC, he now writes for Big Hollywood, a part of the Breitbart.com website founded by the late conservative commentator Andrew Breitbart. He also provides movie reviews for “The Mike Rosen Show” and “The Dennis Miller Show.”
In his presentation, he offered some sound advice to current and would-be bloggers seeking to build a following.
Number one on his list is trust. Imparting verifiable information, he says, can make all the difference in attracting loyal readers. Use reputable sources and cite them specifically, he advises, and check your facts more than once.
Some other Toto tips:
- Avoid the temptation to shock; “manufactured outrage” will ultimately turn readers off.
- Be open about products and sponsors; acknowledging such relationships will build credibility.
- Be accountable; correct your mistakes quickly and openly.
- Keep it clean; a PG-13 approach will project a professional image.
- Don’t pick fights with fellow bloggers.
- Use snappy lede paragraphs and “killer” headlines that pull readers in.
- Share quality information, and “serve the reader.”